A Digital Portfolio For A Fashion Brand

Fashion

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Overview

ISAACJON is a designer brand that specializes in creating meticulously tailored garments with clean lines, impeccable fit and timeless elegance. Catering to discerning individuals, our designs blend classic style with a contemporary edge.

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Problem Statement

ISAACJON’s online presence is currently limited to social media applications like Instagram and WhatsApp. This limited digital reach has created some pain points, including difficulty in scheduling appointments, ineffective communication with clients, and restrictions in creative direction and sharing detailed information. These constraints are hindering the brands creative expression and their digital portfolio is not effectively displayed for prospective clients to see and for them to showcase.

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Solution

After identifying the pain points, ISAACJON could benefit from a tailored digital solution; a website with features including a booking appointment feature linked to a calendly account, a section of the website dedicated to showcasing a digital portfolio and overall enhancing the ISAAC JON’s online presence.

Produts Featured

  • Website (Desktop and mobile screens)

Produts Development Process

  • Research and discovery of similar brand structures and their functions.
  • Ideation and concept development: Organizing content, mapping out user flows and making sketches and wireframes.
  • Prototyping and testing: Creating low fidelity and High fidelity prototypes. Clickable, detailed prototypes with real UI elements
  • Client review and feedback.
  • UI design finalization and Handoff: Finalizing visuals and interactions and handing off design to developers to develop
  • mplementation: Frontend developers converts designs into functional code
  • Quality Assurance (QA) Testing: Testing for responsiveness, accessibility and performance.
  • Launch

Tools Used

  • Zoho Workspace and Notion for task and project management
  • Figma: User interface design, User experience design and prototyping.
  • Next Js: Frontend development with responsive and dynamic interface.
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